Join us from Friday, May 30th through Sunday, June 1st for an exclusive trunk show with Justin Alexander Signature’s Fall 2025 collection!

The latest collection, Nocturn Symphony, was designed for the bride who dares to dream. Modern seaming and structured corsets, harmonize with unexpected elements like exaggerated basque waists and couture volume. Intricate 3D florals, laser-cut appliqués, and rich floral jacquards and brocades round out the collection. Silver crystal diamantes, pearls, and corded Alençon laces add a touch of brilliance, allowing our brides to dazzle.

From 5/30-6/1 all Justin Alexander Signature wedding dress orders will be 10% off!

We will also have a representative from Justin Alexanders design team in store for the trunk show weekend to help our brides choose their gown!

Appointments are required to shop this trunk show! Please click here to view our appointment experience options, our availability, and to request your appointment.

Moms! This one is for you

From May 3rd-23rd, in addition to our huge bridal gown Spring Sample Sale, we will also have over 400 mother of the bride & groom gowns on sale for purchase out of our collection!

Mother’s gowns will be on sale from $99-$699.

This is perfect timing for moms who are still shopping for a 2025 wedding, or those who want to get a great deal on a gown for a 2026 wedding!

Appointments are required because we pair our moms one-on-one with a personal Stylist! Please visit www.hearttoheartbride.com/mother-of-the-bride to view our availability and request your appointment

*Gowns are sold as is and are priced for their condition.
*All sales are final.
*Gowns cannot be held. Come prepared to purchase!

As prices are going up on everything, we are slashing prices on our sample gowns!!

From May 3rd-23rd, we will have over 200 wedding dresses on sale for purchase out of our collection! Prices listed are for the gowns in our collection only & the gown is the size & color listed.

Appointments are required! Please click here to view our appointment experience options, our availability, and to request your appointment.

Gowns are sold as is & priced for their condition.

Breathable gown bags are an additional $25 with gowns purchased out of our collection.

All sales are final!

FREE GIFT WITH PURCHASE!

For the month of April (4/3-4/30), all brides who purchase their wedding dress at Heart to Heart Bride will be gifted a free customizable jean jacket!!

Our jean jackets are made by Heirloom Bridal right here in the US! There are so many different options to choose from and the customization options are also endless! This gift with purchase is valued at $150 and comes with 1 free customization such as putting your wedding date on the waistband or under the collar, or your new last name on the back in your wedding color!

If you don't have an appointment booked yet for April, now is the time to book your appointment! Please visit www.hearttoheartbride.com/appointment to view our appointment experience options, our availability and to request your appointment.

We can't wait to help you find your wedding dress and help you customize your jean jacket!

*Valid only from 4/3-4/30 WITH wedding dress purchase.
*NOT VALID ON PREVIOUS PURCHASES, NO EXCEPTIONS. PLEASE DO NOT ASK.

From Saturday, February 22nd through Sunday, March 2nd we will be hosting a MGNY mother of the bride/groom trunk show!! MGNY will be sending us over *50* extra gowns for our moms to try on during this trunk show!

If you are a mom with a summer or fall wedding NOW is the time to order your gown! During this trunk show from 2/22-3/2, all MGNY special orders will be 10% off!*

Appointments are required to shop this trunk show! Please visit www.hearttoheartbride.com/mother-of-the-bride to view our availability and request your appointment.

*Not valid on previous purchases. Only valid 2/22-3/2.

Join us for our very first Elizabeth Lee trunk show from Friday, 1/17 through Monday, 1/20!

Elizabeth Lee is custom couture within reach. Every single Elizabeth Lee gown can be custom designed to fit your needs and wants from changing a neckline, to changing a fabric, to custom measurements to minimize alterations! Elizabeth Lee is a US based design house, and we will have the designer’s husband and co-owner of Elizabeth Lee, Jared, here during our trunk show to help our brides find their dream dress!

To view a sampling of the gowns that will be here from 1/17-1/20 please click here.

Elizabeth Lee gowns range in price from $2,500-$6,000 and they will all be 10% off during our trunk show from 1/17-1/20!

Appointments are required to shop this trunk show! Please click here to view our appointment experience options, our availability and to request your appointment.

Our first Mother of the Bride & Groom trunk show in 2025 is from January 10th-12th featuring Jasmine Bridal's Spring 2025 collection and best sellers!

Jasmine is our most customizable mother of the bride/groom collection with a dozen+ colors available for most gowns, as well as petite cuts! For this reason, they do take a little longer to order, so January 10th-12th is the perfect time to get your order in for a Summer or Fall 2025 wedding

From January 10th-12th all Jasmine mother of the bride & groom gowns will be 10% off!

Appointments are required to shop this trunk show! Please visit www.hearttoheartbride.com/mother-of-the-bride to view our availability and request your appointment!

Join us for a very special trunk show from December 27th-29th, a preview of Justin Alexander’s Fall/Winter 2025 collection!

Justin Alexander is sending us their unreleased collection for our brides to see them first! This collection is absolutely stunning, and we can’t wait for you to see it! Get a sneak peek here.

From 12/27-12/29 all Justin Alexander wedding dresses will be 10% off!* Justin Alexander is also having a price increase on 1/1/25, so this is a great opportunity to get your dress ordered at the lower price, and with a discount!

Appointments are required to shop this trunk show. Click here to request your appointment!

*Discount is only valid 12/27-12/29 and is not valid on previous purchases.

Our Home for the Holidays Bridal Appointment is our standard appointment for December 21st through December 30th this year! This is a great time to shop for the bride who wants a little extra in their bridal experience and to create even more memories with their family and friends!

A Home for the Holidays Bridal Appointment is a 2-hour bridal appointment with an additional 30 minutes reserved in our Celebration Lounge for celebrating after the appointment with up to 6 guests. The bride and their guests will be able to choose from a festive mimosa or a hot cocoa bar for their beverage! Additional bubbly is available for purchase. Our Home for the Holidays Bridal Appointments take place in our beautiful, semi-private fitting rooms. A 30-minute virtual consultation over Zoom is also included prior to the in-person appointment.

Home for the Holidays Bridal Appointments are available for a non-refundable $50 fee. The $50 fee is for the service of the appointment and *not* applicable to a purchase. The $50 fee can be transferred to a rescheduled appointment, one time with at least 48 hours' notice.

Click here to request your appointment!

We are having a HUGE SAMPLE SALE from Saturday, 12/7-Sunday, 12/15!!!

During our End of Year Sample Sale, we will have almost 200 wedding dresses on sale for purchase out of our collection! Gowns will be up to 50% off!

To see the bridal gowns available in your size and price range, please visit our Pinterest board: https://pin.it/17JjBcHfu

During this sample sale, we will also have tons of accessories on sale including veils, headpieces, sleeves & straps, over skirts, and jean jackets! Please DM us to book an accessory appointment.
We will also have HUNDREDS of mother of the bride & groom gowns on sale!

Appointments are required to shop this sale for both brides and moms. Please use this link to view our appointment experience options, our availability, and to request your appointment: www.hearttoheartbride.com/appointment

*All sales are final.
*Dresses cannot be held.
*We access cash and all major credit cards for items purchased out of our collection. We do not accept checks.
*Gowns are sold as is and priced for their condition.

Join us from Friday, November 29th (Black Friday!) through Sunday, December 1st for a Sincerity Bridal Spring 2025 trunk show!!

Sincerity’s Spring 2025 collection, affectionately called "Until I Found You", celebrates the journey to true love. Hopeless romantics will adore the fairytale looks, enchanting trains, and dreamy sleeves. Feminine details like glittering fabrics, 3D florals, pearl accents, and illusion elements charm many, while glamour shines through exposed boning, basque waists, and structured corsets. Designed for the romantic at heart, this collection offers timeless elegance with a modern twist.

We are so excited about the gowns that are coming for this trunk show and the variety of sizes that they are sending! Please click here to view the gowns!

Sincerity Bridal is one of our most budget friendly collections at Heart to Heart Bride that also has incredible quality, construction, and detail. Sincerity gowns all range from $1,500-$2,000 and will be 10% off from 11/29-12/1!

Appointments are required to shop this trunk show and will fill up quickly on the holiday weekend! Please click here to request your appointment.

Join us from November 22nd-24th for a First Look at the Maggie Sottero Designs & Sottero & Midgley Spring 2025 collection! These are just a few of the gorgeous gowns that you will be able to see here at Heart to Heart Bride for this trunk show

Maggie Sottero's Spring 2025 collection is inspired by love and femininity. The gowns have playful elements of tradition and details like voluminous skirts, 3-D florals, and lace.

To view the gowns that will be here for this trunk show, please visit our Pinterest board: https://www.pinterest.com/.../maggie-sottero-trunk-show.../ More gowns will be added as we get closer to the trunk show weekend!

All Maggie Sottero & Sottero & Midgley bridal gowns will be 10% off 11/22-11/24!

Come see this beautiful collection in person, by appointment only, from 11/22-11/24! Please visit www.hearttoheartbride.com/appointment to request your appointment!

Join us for a very special trunk show from October 25th-27th! Martina Liana is sending their Fall 2025 collection to Heart to Heart Bride for our brides to test the gowns before they hit the market!!

We will not know the exact gowns that are coming until they arrive, and we are not even allowed to share photos once they do arrive, that is how top secret these gowns are! But, if the gowns shown below are your bridal vibe, you will DEFINITELY want to book your appointment for this trunk show ASAP! You could even end up with a totally one-of-a-kind gown!

Click here to view our Martina Liana gowns

Appointments are required! Please use this link to view our availability and request your appointment:

www.hearttoheartbride.com/appointment

When booking for this trunk show, please make sure to invite all of your important people with you and come both financially and emotionally prepared to find your gown! The gowns will only be here for 1 weekend, 10/25-10/27. You also must have at least 9 months between 10/25-10/27 and your wedding to order a preview trunk show gown.

Lillian West's Spring/Summer 2025 collection will be at Heart to Heart Bride in Webster, NY from Friday, October 11th through Monday, October 14th!

This beautiful collection features a wide variety of gowns from avant garde to traditional with lots of gowns that will flatter all shapes and sizes!

All Lillian West wedding dress orders will be 10% off* from Friday, 10/11 through Monday, 10/14!

Appointments are required to shop this trunk show! Please click here to view our appointment experience options, our availability, and to request your appointment!

Join us at Heart this Heart Bride from September 27th through 29th for a stunning trunk show with Justin Alexander Signatures 2025 collection, Verses in Contrast.

This glamorous collection will only be at Heart to Heart Bride for 1 weekend, 9/27-9/29, and all Justin Alexander Signature wedding dresses and accessories will be 10% off 9/27-9/29!

Appointments are required to shop this trunk show! Please click here to view our appointment experience options, our availability, and to request your appointment.

10% discount is valid 9/27-9/29 only and is not valid on previous purchases. Discount is only available with payment in full.

We are hosting a super special Trunk Show from August 2nd-4th! Madi Lane will be bringing their 2025 collection to Heart to Heart Bride for our brides to try on before they even go to bridal market!!

The gowns are so new that we cannot even share them on social media! You can view our current Madi Lane Collection here on Pinterest. If these gowns are your bridal vibe, you will definitely want to book your appointment ASAP for 8/2, 8/3 or 8/4!

Appointments are required to try on the trunk show gowns. Please use this link to view our availability and request your appointment: www.hearttoheartbride.com/appointment

All Madi Lane gowns will be 10% off 8/2-8/4! Trunk show discount is only valid 8/2-8/4 and is not available on previous purchases.

The National Bridal Sale at Heart to Heart Bride is happening this year from Wednesday, 7/17 through Sunday, 7/21!!

If you are looking for an amazing deal on your wedding dress, you need to book your appointment at Heart to Heart Bride for 7/17-7/21 ASAP! We will have 200 sample gowns on sale and most gowns will be $500-$1,000 off their retail price!

You can view the available gowns in your size with sale prices* here: https://pin.it/6sRqFy1nf

Appointments are required to shop this sale and will fill up quickly!! Please visit www.hearttoheartbride.com/appointment to view our appointment experience options, our availability and request your appointment.

*Prices listed are for the gowns in our collection only & the gown is the size & color listed. Gowns are sold as is & priced for their condition. All gowns can be ordered in other colors & sizes, brand new, for their full retail price. Breathable gown bags are an additional $25 with gowns purchased out of our collection. Gowns cannot be held during the sale, come prepared to purchase! All sales are final!

Join us at Heart to Heart Bride from July 12th-14th for an EPIC trunk show!! Justin Alexander is sending us a preview of their Spring/Summer 2025 collection for our brides to see them first!

We will be debuting the collection with a Fashion Show & Fundraiser on Thursday, July 11th! Doors will open for the Fashion Show at 5:30pm, champagne will be available for purchase in our Celebration Lounge from 5:30pm-6:30pm, and the Fashion Show will start at 6:30pm. All proceeds from the Fashion Show will be donated to the Cancer Support Community of Rochester in honor of our social media managers, Cassandra & Nicole who have both recently recovered from cancer. Please click here to purchase your tickets to the Fashion Show.

Why should you attend the Fashion Show? It is not only to support a great cause, but we will also be GIVING AWAY A FREE JUSTIN ALEXANDER WEDDING DRESS to 1 lucky bride who attends the Fashion Show AND has an appointment booked for the trunk show from 7/12-7/14!

Don’t end up winning the free dress? No worries, all brides who order their Justin Alexander wedding dress from 7/12-7/14 during the trunk show will receive 10% off their gown!

Click here to request your appointment for the Trunk Show from 7/12-7/14!!

*Must attend the Fashion Show AND have an appointment booked for the Trunk Show to be entered to win the free Justin Alexander wedding dress. 10% discount is only valid from 7/12-7/14 and is not applicable to previous purchases.

Join us from Friday, May 31st through Sunday, June 9th for a special trunk show with Lillian West’s Fall/Winter 2024 collection, Nature’s Embrace.

The Lillian West Fall/Winter 2024 collection is intertwined with the essence of nature’s beauty. With each gown, they have meticulously weaved intricate floral patterns like bold leafy laces into their delicate fabrics. 3D appliqués flourish like petals on a flower, while billowing blouson sleeves encapsulate the soft and airy breeze of the wind. This collection not only showcases exquisite designs, but also encourages a profound yearning for exploration and the freedom to be one’s authentic self on their wedding date.

All Lillian West wedding dress orders will be 10% off May 31st through June 9th!

Appointments are required to shop this trunk show! Please click here to view our availability, our appointment experience options, and to request your appointment.

The Art of Waiting

Be one of the very first brides to try on Justin Alexander Signatures newest collection at Heart to Heart Bride March 29th & 30th!!

Justin Alexander Signature redefines luxury. With its focus on opulence and drama, the wedding gown collection is designed for the modern bride seeking a wedding gown that expresses her lavish and on-trend sense of style. From ornate beadwork and rich fabrics to innovative designs and impeccable craftmanship, the Justin Alexander Signature Collection is in a class of its own. The Justin Alexander Signature bride is a confident, self-assured and elegant woman who is independent and a trend-setter in her peer group. She is curious, active, and interesting. Her lifestyle is modern and stimulating, and she incorporates her life experiences into her wedding style.

Click here to view the gowns that will be in store for this trunk show.

Don't miss this opportunity to see this absolutely gorgeous collection in person and be one of the first brides to wear these gowns! Please visit www.hearttoheartbride.com/appointment to view our appointment experience options, our availability, and request your appointment.

Love and Liberty Bridal is a leading bridal label located in the United Kingdom, specializing in creating wedding dresses that combine comfort, elegance, and luxury. At Love and Liberty Bridal, each dress is meticulously crafted by hand, using the finest materials and incorporating exceptional details. Their goal is to provide flawless wedding dresses with a touch of luxury, perfectly suited for the modern-day bride.

Heart to Heart Bride is one of only a handful of retailers in the United States that carries this gorgeous bridal line! Come see this unique line of gowns for yourself during our Love and Liberty Trunk Show from March 1st-10th!

Click here to view the gowns that will be here just for this trunk show!

Appointments are required to shop this trunk show! Click here to view our appointment experience options, our availability and request your appointment.

PLUS SIZE BRIDES!! This trunk show is for you!!!

We will have Studio Levana's newest collection PLUS best sellers in store for 2 weekends in February from 2/9-2/18!

Studio Levana is not your typical "plus size" collection. They are hand-made, custom couture gowns, with gorgeous and unique details. All gowns come with optional inner corsets for unbelievable structure and fit. Their fit is second to none.

Studio Levana gowns range in price from $2,000-$3,500. All Studio Levana wedding dress orders will be 10% off* during this trunk show from 2/9-2/18!!

Appointments are required to shop our Studio Levana trunk show! Please visit www.hearttoheartbride.com/appointment to view our appointment experience options, our availability, and request your appointment.

View the gowns that will be here for this trunk show here.

*10% discount is only valid 2/9-2/18. Not valid on previous purchases. Must pay in full to receive discount.

We are having another mother of the bride/groom trunk show from February 2nd through February 18th featuring MGNY gowns!! We will have over *70* extra MGNY gowns in store from 2/2-2/18!

THIS is the time to shop for your gown for a 2024 wedding! We will have so many options to choose from! View all of the gowns that will be here just for this trunk show by clicking here.

All MGNY gown orders between 2/2-2/18 will come with a free breathable gown bag ($25 value).

Appointments are required! Please visit www.hearttoheartbride.com/mother-of-the-bride to view our availability and request your appointment!

We are having our first veil trunk show!! Heirloom Bridal Company is sending us their best-selling, most popular veils for the entire month of February and the first weekend of March!

Heirloom Bridal Company features unique and high-quality veils. Their details are stunning and the materials they use are so soft and gorgeous! If you value quality, we highly recommend checking them out!! View all of the veils that will be here for this trunk show here.

From 2/1-3/3, all Heirloom Bridal Company veils will be 20% off!

Accessory only appointments are available on weekdays :) Please call 585-872-9696 to book your accessory appointment! Or ask to see the Heirloom veils at your bridal appointment!!

We are hosting our first mother's dress trunk show from January 12th-21st featuring Marsoni & Rina DiMontella!! We will have 40 extra mother's dresses in store from 1/12-1/21 and it is the perfect time to order your gown for a 2024 wedding!

Click here to view the gowns that will be here just for the trunk show!

All Marsoni & Rina DiMontella mother's dress orders will be 10% off 1/12-1/21!

Appointments are required to shop this trunk show! Please visit www.hearttoheartbride.com/mother-of-the-bride to view our availability and request your appointment

See it here first! Sincerity Bridal's Spring/Summer 2024 collection will be at Heart to Heart Bride from December 29th through January 14th!

This gorgeous collection of gowns is one of our most budget friendly collections at Heart to Heart Bride, with most gowns priced between $1,500-$1,800! All Sincerity Bridal wedding dress orders will be 10% off 12/29-1/14 too!

Click here to see the gowns that will be here for the trunk show here!

Appointments are required to shop this trunk show! Visit www.hearttoheartbride.com/appointment to view our appointment experience options, our availability, and request your appointment.

See it here first! Justin Alexander’s Spring/Summer 2024 collection will be here at Heart to Heart Bride in Webster, NY from November 17th through 19th!

The Justin Alexander Spring/Summer 2024 collection, Ruby, was inspired by the color of love. The collection combines handcrafted detailing with rich fabrications, so any bride feels glamorous and special on her wedding day. Their latest collection explores the different elements of love through bold bodices, dramatic skirts, voluminous ball gowns, unexpected trains, and romantic bow details. Exquisite embroidery, statement seam work, and hourglass tailoring round out these romantic wedding dresses allowing every bride to be enveloped in love.

Click here to view the gowns that will be here just for this trunk show.

All Justin Alexander wedding dress orders will be 10% off 11/17-11/19!*

Appointments are required to shop this trunk show! Click here to request your appointment.

*Not valid on previous purchases. Cannot be combined with any other offers. Must pay in full to receive discount. Valid 11/17-11/19 only.

Pure luxury. Discover Rosa Clara Couture at Heart to Heart Bride during our trunk show from November 10th through 12th.

Rosa Clara Couture gowns are handmade in Barcelona, Spain from the finest European fabrics. If you are looking for a luxurious couture gown, this is a trunk show you will not want to miss!

View the gowns that will be here during our trunk show here: https://www.pinterest.com/.../trunk-show-1110-1112-rosa.../

Rosa Clara Couture gowns range in price from $4,000-$7,200 and will all be $300 off 11/10-11/12. We will also have Jella Jewels in store on Saturday, 11/11 and all brides who purchase a Rosa Clara Couture gown on 11/11 will receive a complementary permanent bracelet!

Appointments are required to shop this trunk show and are filling up quickly! Please visit www.hearttoheartbride.com/appointment to view our appointment experience options, our availability, and request your appointment!