We hate to play favorites, but the Justin Alexander family of gowns is undeniably our favorite at Heart to Heart Bride! Justin Alexander has several brands that are all equally gorgeous, but best suited for different brides. Explore their different brands on this page to see which one best matches your personal style and then request your appointment at Heart to Heart Bride to try them on!

Justin Alexander Signature

Justin Alexander Signature is the definition of modern beauty. The latest collection was inspired by Justin's own Tuscan Garden wedding! The collection exudes romance, sophistication, and attention to detail. Justin Alexander Signature gowns range in price from $2,000-$4,500. To learn more about Justin Alexander Signature and view their entire collection click here. To view all of our Justin Alexander Signature inventory at Heart to Heart Bride please check out our Pinterest Board.

Justin Alexander

The Justin Alexander collection is inspired by old Hollywood and vintage glam. Justin Alexander wedding dresses range in price from $1,600-$2,500. To learn more about Justin Alexander and to view their entire collection please click here. To view all of our Justin Alexander inventory at Heart to Heart Bride please check out our Pinterest Board.

Lillian West

Lillian West is a boho lover’s dream. These gowns are laid-back and chic, and effortlessly sensuous for the free-spirited bride. Lillian West wedding dresses range in price from $1,600-$2,300. To learn more about Lillian West and to view their entire collection please click here. To view all of our Lillian West inventory at Heart to Heart Bride please check out our Pinterest Board.

Sincerity Bridal

Sincerity Bridal embodies the graceful princess with a slight hint of edge. Sincerity is perfect for the budget conscious bride, with styles ranging in price from $1,500-$1,700. To learn more about Sincerity Bridal and to view their entire collection please click here. To view all of our Sincerity Bridal inventory at Heart to Heart Bride please check out our Pinterest Board.

Adore by Justin Alexander

Adore by Justin Alexander brings an informal approach to bridal design with its modern aesthetic and fashion forward finishes. Effortless skirts, clean cuts and simplistic silhouettes define each undeniably understated wedding dress. Our Adore by Justin Alexander bridal gowns range in price from $1,500-$1,700 so they are a fantastic option for a bride on a budget! To learn more about Adore by Justin Alexander and to view their entire collection click here. To view our entire Adore by Justin Alexander collection at Heart to Heart Bride, please check out our Pinterest Board.

Diamond Exclusive Justin Alexander

As a Diamond Partner with Justin Alexander, we have exclusive access to their Diamond gowns! We are the only store in Western and Central NY that carries these gowns!