We’re turning Sweet 16 💕

May 2026 marks 16 years of Heart to Heart Bride in Webster, NY and we’re celebrating in the most us way… with something special just for our brides.

✨ Introducing our Sweet 16 Sale ✨

All brides who say yes to their gown between May 1st–31st will receive a $160 credit to put toward one accessory of their choice—because the finishing touches matter just as much as the dress.

Choose from:
• Veil
• Headpiece
• Jean Jacket
• Custom Sweatshirt
• Sleeves
• Straps
• Detachable Skirt
• Beaded Belt
• Gloves
• Jewelry (earrings and/or necklace)

We’ll help you bring your full bridal vision together! Every detail, thoughtfully chosen.

Appointments are required to shop our Sweet 16 Sale, and we can’t wait to celebrate with you.
Click here to request your appointment.

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A few details to note:
Bridal Gown must be paid in full to qualify. Offer cannot be combined with any other promotion. Accessory must be selected at the time of gown purchase. Credit applies to one accessory only. If the accessory is under $160, the remaining balance is forfeited. If it exceeds $160, the difference will be due.

NOT VALID ON PREVIOUS PURCHASES. VALID 5/1/26-5/31/26 ONLY.

Our End of Season Mother of the Bride & Groom Sample Sale is happening for the whole month of May!

It’s time to find something truly special for one of the most meaningful moments in life!

For the month of May from the 1st-31st, we’re hosting our End of Season Sample Sale for Mothers of the Bride & Groom, featuring a curated selection of designer gowns available off-the-rack at exclusive, limited-time pricing.

This is the perfect opportunity to say yes to a beautiful, high-quality gown, without the wait time of a special order. Perfect timing if you still need a gown for a 2026 wedding!

✨ What to expect:
• Stunning designer gowns ready to take home the same day
• One-of-a-kind styles—once they’re gone, they’re gone
• Exclusive end-of-season pricing
• A personalized, one-on-one styling experience

Whether you're looking for something timeless and elegant or modern and fashion-forward, our stylists are here to guide you every step of the way, so you feel confident, comfortable, and completely taken care of.

Appointments are required to ensure each guest receives our full, dedicated experience.

We can’t wait to help you find a look that feels just as special as the day you’re celebrating 🤍

Please click here to request your appointment

Boho brides- this trunk show is just for you! From April 17th-26th, we will be hosting a trunk show with All Who Wander’s Spring 2026 collection!

All Who Wander offers effortless boho wedding dress silhouettes, with vintage-inspired laces, whimsical floral patterns and rustic fringe details, for designs that speak to your adventure of lifelong love like never before. An eclectic assortment of charm, adventure and fierce details–All Who Wander invites both eye and heart to fall in love with every boho wedding dress silhouette.

All Who Wander offers a balance between 1970s style and modern design techniques to create breathtaking silhouettes, featuring a mix of exotic patterns, dainty crochet details and boldly romantic florals. From casual satin boho wedding dresses to modern beach-ready dresses, these effortless wedding gowns offer a fresh, boho take on minimalist design–for a dress that lets your love run wild.

To view the gowns that will be here for this trunk show please click here. To view our All Who Wander collection, please click here.

All Who Wander gowns range in price from $2,000-$4,000, and all All Who Wander special orders will be 10% off* from 4/17-4/26!

Appointments are required to shop this trunk show! Please click here to request your appointment.

*10% discount is only valid on All Who Wander gowns from 4/17-4/26. NOT VALID ON PREVIOUS PURCHASES. Only valid with payment in full.

From March 27th through April 4th, we will be hosting a Stella York trunk show featuring their brand-new Spring 2026 collection!

Inspired by the world’s hottest red carpet trends, Stella York bridal gowns are imagined and handcrafted with stunning detail. Each gown is constructed to provide an exceptional fit and give the body perfect form, all at a competitive price. Almost all of our Stella York gowns are $2,000 or less!

What makes Stella York continue to stand out in the world of bridal is their unique attention to detail and quality of fit in each silhouette—giving every bride, no matter their size or their budget, a truly designer experience at a fraction of the cost. Always on-trend and featuring the latest fashion-forward details seen on runways across the world–Stella York always helps brides achieve their ultimate wedding day look.

To view the dresses that will be here for this trunk show please click here, and please click here to view our Stella York collection!

From 3/27-4/4, all of our Stella York special order gowns will be 10% off!*

Appointments are required to shop this trunk show! Please click here to request your appointment.

*10% discount only valid from 3/27-4/4. NOT VALID ON PREVIOUS PURCHASES. Valid only with payment in full.

Join us for a bridal trunk show featuring the Essense of Australia Spring 2026 collection from Friday, February 20th through Sunday, March 1st!

Essense of Australia is a beloved designer bridal label celebrated for romantic, elegant wedding gowns that blend timeless sophistication with modern fashion sensibilities. The brand’s collections are influenced by couture fashion houses in Europe and the fashion pulse of New York, bringing a chic, global aesthetic to every gown. Please click here to view our Essense of Australia collection. Please click here to view the gowns that are coming for the trunk show!

Essense of Australia wedding dress orders will be 10% off* during our trunk show from 2/20-3/1!

Appointments are required to shop this trunk show! Please click here to request your appointment.

*NOT VALID ON PREVIOUS PURCHASES. Must pay in full to receive discount. Discount only valid 2/20-3/1.

Join us for a bridal trunk show featuring Martina Liana’s Spring 2026 collection from Friday, 1/30 through Sunday, 2/15!

Martina Liana is a luxury bridal fashion label created for the modern bride with a passion for couture-level design and unforgettable style. Founded by designer Martine Harris and her international atelier team, Martina Liana gowns blend runway-inspired fashion with timeless bridal elegance, using the world’s most exquisite fabrics, intricate laces, glittering hand-placed beadwork, and couture craftsmanship to create dresses that feel both bespoke and breathtaking.

Martina Liana’s collections span a range of styles from romantic and classic to fashion-forward and bold, with price points typically reflecting its couture focus in the $3,000-$5,500 price range. Many brides seek these gowns for their stunning craftsmanship, heirloom quality, and the way they beautifully photograph and celebrate the bride’s unique love story. Please click here to view our Martina Liana Collection. Please click here to view the gowns here for the trunk show from 1/30-2/15.

All Martina Liana wedding dress orders will be 10% off* during the trunk show from 1/30-2/15!

Appointments are required to shop this trunk show! Please click here to request your appointment.

*NOT VALID ON PREVIOUS PURCHASES. Must pay in full to receive discount. Discount is only valid from 1/30-2/15

Our biggest sample sale of the year is happening from Wednesday, November 26th-Sunday, November 30th!

We will have over 350 mother of the bride/groom dresses on sale for purchase out of our collection! Sizes range from 4-28. Prices range from $149-$799.

We will also have a large selection of bridal gowns and accessories gowns on sale too!

Appointments are required to shop the sample sale and will fill up quickly on the holiday weekend! Please click here to request your appointment!

-All sales are final
-Dresses cannot be held, come prepared to purchase!
-We accept any major credit card or cash for sample gowns, no personal checks.
-Sale prices are only for the gown in our collection; special orders are at the full retail price plus shipping.

Our biggest sample sale of the year is happening from Wednesday, November 26th-Sunday, November 30th!

We will have over 250 wedding dresses on sale for purchase out of our collection! Sizes range from 4-32. Prices range from $999-$3,499, and most are $1,499-$2,499. Click here to view all of the gowns that will be on sale!

Bridal accessories including veils, sleeves, overskirts, headpieces and more will be marked down for purchase out of our collection too!

We will also have a large selection of mother of the bride/groom gowns on sale too!

Appointments are required to shop the sample sale and will fill up quickly on the holiday weekend! Please click here to request your appointment!

-All sales are final
-Dresses cannot be held, come prepared to purchase!
-We accept any major credit card or cash for sample gowns, no personal checks.
-Sale prices are only for the gown in our collection; special orders are at the full retail price plus shipping.
-Please only request an appointment at one of our stores. Our sister store, Two Hearts Bridal, will be having a sale as well, and they will have a lot more gowns available for $1,500 or less, so if that is the price range you are shopping in, we recommend booking at Two Hearts.

Join us from Friday, November 21st through Sunday, November 23rd for an Elizabeth Lee trunk show! Elizabeth Lee will be sending us their latest designs and best sellers for one weekend only!

Elizabeth Lee doesn’t just make wedding dresses. They create wearable works of art that embody elegance, individuality, and the magic of your love story. Elizabeth Lee offers modern brides an opportunity to customize their bridal gown. Their collaborative process enables every bride to create a dress that is truly hers, tailored to fit her personality, body, and style. With an Elizabeth Lee gown, your wedding dress is not just a garment; it’s a masterpiece made just for you.

During our trunk show one of the founders of Elizabeth Lee Bridal, Jared Scroggins, will be in store to assist our brides choose and customize their gowns! Learn more about Elizabeth Lee from Jared and his incredible wife, Wendy, in this video.

The trunk show is also an amazing opportunity for brides because all Elizabeth Lee Bridal gowns will be 10% off from 11/21-11/23! Elizabeth Lee Bridal gowns range in price from $2,800-$5,000.

Appointments are required! Click here to request your appointment!

Martina Liana elevates bridal gowns with meticulous attention to every detail: luxurious fabrics, precision in fit, hand-placed embellishments, and often custom couture touches. From sweeping ball gowns and dramatic Basque waists to sleek, fitted silhouettes there’s something for every bridal vision.

Our Martina Liana collection at Heart to Heart Bride ranges from bridal size 6-20 and from $2,800-$4,500.

Come see Martina Liana’s Fall 2025 collection at Heart to Heart Bride from October 24th-26th! Appointments are required to shop this exclusive trunk show. Please visit www.hearttoheartbride.net/appointment to request your appointment!

All Martina Liana gowns will be 10% off* during the trunk show from 10/24-10/26!

*Not valid on previous purchases. Payment in full required. Discount only valid 10/24-10/26.

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Join us for a trunk show featuring Essense of Australia’s Fall 2025 bridal collection from September 26th-28th!

The Essense of Australia Fall 2025 collection was designed to capture the magic of your first day together and every moment after. From basque waists and ballgowns to romance and glamour, our new collection brings timeless elegance and modern details to your love story. From sultry low backs to classic high backs and all the details – there is a style for every bride's unique taste.

Find your dream dress during our trunk show from 9/26-9/28 and get 10% off all Essense bridal gown special orders!

Appointments are required to shop this trunk show and will fill up quickly! Please click here to request your appointment.

Join us from September 12th-21st for a mother of the bride/groom trunk show featuring MGNY gowns!

All MGNY special order gowns will be 10% during the trunk show from 9/12-9/21!

Appointments are required for you one-on-one appointment with a Stylist! Please click here to view our availability and request your appointment

Join us for a trunk show featuring Lillian West’s Fall/Winter 2025 Collection from August 22nd-24th!

The Lillian West collection is a breath of fresh air for the free-spirited bride. It embodies natural beauty with earthy tones, bold lace, sculpted florals, and tonal beading. Sexy slits, detailed trains, detachable elements, and two-in-one looks make it refreshingly unique. Light fabrics, ethereal skirts, adventurous ruffles, and sheer elements add a sense of wanderlust. Perfect for brides dreaming of a wedding as unique as their love.

To view the gowns that will be here just for this trunk show the weekend of August 22nd-24th please click here.

All Lillian West special orders will be 10% off from 8/22-8/24!

Appointments are required to book this trunk show! Please click here to request your appointment!

Join us for a trunk show featuring Sincerity Bridals soon to be released Fall/Winter 2025 collection from August 8th-10th!

Hopeless romantics will adore Sincerity’s the fairytale looks, enchanting trains, and dreamy sleeves. Feminine details like glittering fabrics, 3D florals, pearl accents, and illusion elements charm many, while glamour shines through exposed boning, basque waists, and structured corsets. Designed for the romantic at heart, this collection offers timeless elegance with a modern twist.

To view the gowns that will be here just for the weekend of August 8th-10th, please click here!

Sincerity Bridal gowns are one of our budget friendly collections at Heart to Heart Bride with all gowns retailing for $2,000 or less! All Sincerity Bridal gowns special orders will be 10% off* from 8/8-8/10!

Appointments are required to shop this trunk show! Please click here to request your appointment.

*Valid only 8/8-8/10. Not valid on previous purchases. Must pay in full to receive discount.

Shop for a cause from Monday, July 14th through Sunday, July 20th!

From Monday, July 14th through Sunday, July 20th, we will be collecting donations for the pets at Verona Street Animal Shelter! Anyone in the community is welcome to drop off donations, but all brides who book an appointment between 7/14-7/20, bring a donation for Verona Street, AND purchase their bridal gown at their appointment will receive a free customizable jean jacket (value of $150!)*.

Please click here to view the full list of donations that Verona Street is accepting! Some suggested donations are:

• Leashes, collars, harnesses

• Unopened Canned or bagged food

• Metal food/water bowls

• Treats

• Chew toys

• Training pads

• Pill Pockets

For every bridal gown purchased from 7/14-7/20 we will also donate $25 to Verona Street, as well as $10 for every mother’s dress purchased from 7/14-7/20!

Appointments are required to shop during this event! Please click here to book a bridal appointment and please click here to book a mother’s appointment.

*NOT VALID ON PREVIOUS PURCHASES. Must bring a donation AND purchase a bridal gown at your appointment to receive a free customizable jean jacket. Valid only 7/14-7/20.

Illuminate your love with Maggie Sottero and Sottero & Midgley’s Fall 2025 collections! Gowns from their new collections are arriving every week, and we will have even more in store during our trunk show from Friday, June 20th-Sunday, June 22nd!

Maggie Sottero gowns are known for their luxurious fabrics, intricate beading, nods to vintage styling, and modern silhouettes. All Maggie Sottero and Sottero & Midgley bridal gown orders will be 10% off from 6/20-6/22!*

Appointments are required to shop this trunk show! Please click here to view our appointment experience options, our availability and request your appointment.

*NOT valid on previous purchases. Valid only 6/20-6/22.

Join us from Friday, June 13th through Sunday, June 22nd for a mother of the bride trunk show featuring Marsoni and Rina diMontella gowns!

One of the reasons we love working with Marsoni and Rina diMontella is that they keep nearly every gown in their collection in stock in most colors and sizes, so that is great news for moms with 2025 weddings who haven’t found their gown yet! This will be our last trunk show of the season!

During this trunk show, moms who special order a Marsoni or Rina gown will be gifted a free breathable gown bag with purchase ($25 value)!

Our mother’s department is just like our bridal department; we have Stylists who work with our moms one-on-one to help them feel and look fabulous for their child’s wedding day! For this reason, appointments are required to shop! Please click here to request your appointment to shop this trunk show!

Join us from Friday, May 30th through Sunday, June 1st for an exclusive trunk show with Justin Alexander Signature’s Fall 2025 collection!

The latest collection, Nocturn Symphony, was designed for the bride who dares to dream. Modern seaming and structured corsets, harmonize with unexpected elements like exaggerated basque waists and couture volume. Intricate 3D florals, laser-cut appliqués, and rich floral jacquards and brocades round out the collection. Silver crystal diamantes, pearls, and corded Alençon laces add a touch of brilliance, allowing our brides to dazzle.

From 5/30-6/1 all Justin Alexander Signature wedding dress orders will be 10% off!

We will also have a representative from Justin Alexanders design team in store for the trunk show weekend to help our brides choose their gown!

Appointments are required to shop this trunk show! Please click here to view our appointment experience options, our availability, and to request your appointment.

Moms! This one is for you

From May 3rd-23rd, in addition to our huge bridal gown Spring Sample Sale, we will also have over 400 mother of the bride & groom gowns on sale for purchase out of our collection!

Mother’s gowns will be on sale from $99-$699.

This is perfect timing for moms who are still shopping for a 2025 wedding, or those who want to get a great deal on a gown for a 2026 wedding!

Appointments are required because we pair our moms one-on-one with a personal Stylist! Please visit www.hearttoheartbride.com/mother-of-the-bride to view our availability and request your appointment

*Gowns are sold as is and are priced for their condition.
*All sales are final.
*Gowns cannot be held. Come prepared to purchase!

As prices are going up on everything, we are slashing prices on our sample gowns!!

From May 3rd-23rd, we will have over 200 wedding dresses on sale for purchase out of our collection! Prices listed are for the gowns in our collection only & the gown is the size & color listed.

Appointments are required! Please click here to view our appointment experience options, our availability, and to request your appointment.

Gowns are sold as is & priced for their condition.

Breathable gown bags are an additional $25 with gowns purchased out of our collection.

All sales are final!

FREE GIFT WITH PURCHASE!

For the month of April (4/3-4/30), all brides who purchase their wedding dress at Heart to Heart Bride will be gifted a free customizable jean jacket!!

Our jean jackets are made by Heirloom Bridal right here in the US! There are so many different options to choose from and the customization options are also endless! This gift with purchase is valued at $150 and comes with 1 free customization such as putting your wedding date on the waistband or under the collar, or your new last name on the back in your wedding color!

If you don't have an appointment booked yet for April, now is the time to book your appointment! Please visit www.hearttoheartbride.com/appointment to view our appointment experience options, our availability and to request your appointment.

We can't wait to help you find your wedding dress and help you customize your jean jacket!

*Valid only from 4/3-4/30 WITH wedding dress purchase.
*NOT VALID ON PREVIOUS PURCHASES, NO EXCEPTIONS. PLEASE DO NOT ASK.

From Saturday, February 22nd through Sunday, March 2nd we will be hosting a MGNY mother of the bride/groom trunk show!! MGNY will be sending us over *50* extra gowns for our moms to try on during this trunk show!

If you are a mom with a summer or fall wedding NOW is the time to order your gown! During this trunk show from 2/22-3/2, all MGNY special orders will be 10% off!*

Appointments are required to shop this trunk show! Please visit www.hearttoheartbride.com/mother-of-the-bride to view our availability and request your appointment.

*Not valid on previous purchases. Only valid 2/22-3/2.

Join us for our very first Elizabeth Lee trunk show from Friday, 1/17 through Monday, 1/20!

Elizabeth Lee is custom couture within reach. Every single Elizabeth Lee gown can be custom designed to fit your needs and wants from changing a neckline, to changing a fabric, to custom measurements to minimize alterations! Elizabeth Lee is a US based design house, and we will have the designer’s husband and co-owner of Elizabeth Lee, Jared, here during our trunk show to help our brides find their dream dress!

To view a sampling of the gowns that will be here from 1/17-1/20 please click here.

Elizabeth Lee gowns range in price from $2,500-$6,000 and they will all be 10% off during our trunk show from 1/17-1/20!

Appointments are required to shop this trunk show! Please click here to view our appointment experience options, our availability and to request your appointment.

Our first Mother of the Bride & Groom trunk show in 2025 is from January 10th-12th featuring Jasmine Bridal's Spring 2025 collection and best sellers!

Jasmine is our most customizable mother of the bride/groom collection with a dozen+ colors available for most gowns, as well as petite cuts! For this reason, they do take a little longer to order, so January 10th-12th is the perfect time to get your order in for a Summer or Fall 2025 wedding

From January 10th-12th all Jasmine mother of the bride & groom gowns will be 10% off!

Appointments are required to shop this trunk show! Please visit www.hearttoheartbride.com/mother-of-the-bride to view our availability and request your appointment!

Join us for a very special trunk show from December 27th-29th, a preview of Justin Alexander’s Fall/Winter 2025 collection!

Justin Alexander is sending us their unreleased collection for our brides to see them first! This collection is absolutely stunning, and we can’t wait for you to see it! Get a sneak peek here.

From 12/27-12/29 all Justin Alexander wedding dresses will be 10% off!* Justin Alexander is also having a price increase on 1/1/25, so this is a great opportunity to get your dress ordered at the lower price, and with a discount!

Appointments are required to shop this trunk show. Click here to request your appointment!

*Discount is only valid 12/27-12/29 and is not valid on previous purchases.

Our Home for the Holidays Bridal Appointment is our standard appointment for December 21st through December 30th this year! This is a great time to shop for the bride who wants a little extra in their bridal experience and to create even more memories with their family and friends!

A Home for the Holidays Bridal Appointment is a 2-hour bridal appointment with an additional 30 minutes reserved in our Celebration Lounge for celebrating after the appointment with up to 6 guests. The bride and their guests will be able to choose from a festive mimosa or a hot cocoa bar for their beverage! Additional bubbly is available for purchase. Our Home for the Holidays Bridal Appointments take place in our beautiful, semi-private fitting rooms. A 30-minute virtual consultation over Zoom is also included prior to the in-person appointment.

Home for the Holidays Bridal Appointments are available for a non-refundable $50 fee. The $50 fee is for the service of the appointment and *not* applicable to a purchase. The $50 fee can be transferred to a rescheduled appointment, one time with at least 48 hours' notice.

Click here to request your appointment!